The Reception Area: A Major Asset for Your Business
Turn your reception area into a truly memorable experience
At Videlio, we believe that companies are service hubs where the user experience and journey must be a priority. The audiovisual integration of your building—from the reception area to meeting rooms, including social and collaborative spaces—enables your company to enter a whole new dimension. To demonstrate this, here is a series of five articles tracking the user journey of Mr. Poiret as he visits Company “X” to meet with the director. Recently, Company X chose to partner with Videlio to offer each of its visitors a unique, modern, and tailor-made experience. And it all begins with Step 1/5: the reception area!
Step 1 of the tour: the reception area
When visitors and employees enter your lobby, it marks their first point of contact with your organization. This will be their first impression. The atmosphere of your lobby—its layout and audiovisual integration—will be the first reflections of your identity, your brand image, and the values you wish to convey. In this article, we present five tips for audiovisual integration to provide a unique experience from the moment visitors step through your company’s doors.
1- Your building's facade is a communication medium
Mr. Poiret, your visitor, is standing in front of your building; his user journey begins right now. And yes, audiovisual integration and exterior lighting for your building can transform the urban landscape into an immersive visual experience. Architectural lighting, video mapping, and dynamic visual projections transform every facade and every wall into a living canvas, reflecting your company’s dynamism and identity. Videlio works with you to give your building a unique visual identity and create a captivating visual experience for visitors and passersby.
2- The auditory and visual atmosphere in your reception area
Mr. Poiret walks through the automatic doors of your company. The visual, auditory, and lighting atmosphere then becomes essential. These elements define your company’s identity and should positively influence the experience of those inside. Extra-large screens, an immersive audio system, and well-designed lighting can transform a simple reception area into an inspiring environment. This requires a custom-designed audiovisual integration that takes into account the size of your reception area, its constraints, its acoustics, and its lighting. The role of an integrator like Videlio is to work alongside you in the design
3- The Importance of Host Banks
Mr. Poiret approaches the reception desk to check in and have his internal contact notified of his arrival. The reception desk is often the first thing people see when they enter your company. This space should reflect the spirit of the organization and convey a positive image of it. Furthermore, integrating audiovisual elements into reception desks is a key component of your user experience.
For example, these reception desks can feature large-format screens displaying information about your company, your products, and your brand identity. Why not also consider installing touchscreen kiosks to allow visitors to check in electronically?
Finally, Videlio supports you in setting up touchscreen wayfinding kiosks to help your visitors find their way to their destination.
4- Digital signage displays in your reception area
Once checked in, Mr. Poiret is invited to enjoy a cup of coffee while waiting for his contact to arrive. His wait is an opportunity to extend the experience. And for that, digital signage displays in a reception area prove to be a wonderful asset!
At Videlio, we deploy thousands of smart signage screens every year. Practical information, contextual updates (weather, news), and content and media about the company all provide opportunities to build a connection between your visitors and your brand.
While typically handled by a company’s communications team, defining your editorial guidelines and distributing content can also be delegated to Videlio and its partner communications agencies to make your life easier!
5- Rooms and Waiting Areas
Mr. Poiret arrived an hour early (he’s very punctual). Rather than having him wait in a chair, why not offer him the opportunity to continue his workday, with all the necessary amenities? Therefore, we recommend considering the integration of audiovisual equipment in lounge areas, phone booths, coworking spaces, and more…
The reception area is the ideal place to incorporate spaces that allow your visitors to wait while attending to their personal tasks. Connected, secure, and equipped with simple videoconferencing systems, these spaces will make all the difference in how you welcome visitors to your building.
An hour later: “Mr. Poiret, the director is waiting for you in our company’s lounge area. Let me show you the way.”
Step 2/6: Audiovisual integration in communal spaces. Coming soon to the Videlio blog!