Westfield Les 4 Temps
THE PROJECT
Unibail-Rodamco-Westfield is a global leader in the commercial real estate sector. Formed in 2018 through the merger of Unibail-Rodamco and Westfield, the company specializes in the development and management of shopping centers, as well as office buildings and convention centers. With a strong presence in Europe and the Americas, the group stands out for its commitment to innovation, sustainability, and the customer experience.
The group enlisted Videlio to install its new Digital Dream at the very heart of the Westfield Les 4 Temps shopping center in Paris La Défense—Europe’s largest immersive and interactive screen. The retailer wanted to offer its visitors an interactive and immersive experience using an LED display to broadcast, in 360° view, information about the center, advertising campaigns, and even immersive works of art. A truly unique and unprecedented experience, the result of the work of our Videlio-Scenotechnique teams.
THE ISSUES
The goal of this extraordinary installation is to offer visitors to the Westfield Les 4 Temps shopping center an innovative, entertaining, and immersive experience. These screens are designed to display artistic content that transports the audience and re-enchants the customer experience, as well as advertising videos.
The main challenges for Videlio on this project were, on the one hand, the architectural work on the structure and its installation within the building, and, on the other hand, the night work—which was mandatory and necessary to avoid disrupting the stores, as the shopping center is open every day, all year round.
SOLUTION PROVIDED
Videlio worked closely with the Unibail-Rodamco-Westfield teams to define, design, and implement the project without having to close the shopping center. To meet the Group’s needs, and thanks to seamless coordination among the teams, Videlio equipped the Westfield Les 4 Temps shopping center with Europe’s largest digital and interactive screen, handling all aspects of the LED display, audio, and associated control room:
- A 250 m² LED screen, divided between two rings and a totem:
o 37 million pixels
o Convex and concave curved screens for a 3D effect
- 12-channel immersive audio solution
The Videlio teams also provide monitoring, maintenance, and other ad-hoc services throughout the year, as needed.
The main challenge was the architectural work on the existing structure. It is a project that requires millimeter-precise execution, demanding a very high level of technical expertise and flawless coordination.