{"id":123794,"date":"2024-08-14T11:46:58","date_gmt":"2024-08-14T09:46:58","guid":{"rendered":"https:\/\/pp.videlio.com\/?post_type=cas_client&p=123794"},"modified":"2024-08-14T12:12:40","modified_gmt":"2024-08-14T10:12:40","slug":"westfield-les-4-temps","status":"publish","type":"cas_client","link":"https:\/\/www.videlio.com\/en\/ressources\/blog\/cas_client\/westfield-les-4-temps\/","title":{"rendered":"Westfield Les 4 Temps"},"content":{"rendered":"
THE PROJECT<\/span><\/div>[vc_empty_space height=”64px”]

Unibail-Rodamco-Westfield is a global leader in commercial real estate. Created in 2018 through the merger of Unibail-Rodamco and Westfield, the company specializes in the development and management of shopping centers, as well as offices and convention venues. With a strong presence in Europe and the Americas, the group stands out for its commitment to innovation, sustainable development and customer experience.<\/p>\n

The group called on Videlio to install its new Digital Dream at the very heart of the Westfield Les 4 Temps shopping center in Paris La D\u00e9fense, the largest immersive and interactive screen in Europe. The retailer wanted to offer its visitors an interactive, immersive experience, using a LED device to broadcast, in 360\u00b0 vision, information about the center, advertising campaigns and immersive artworks. A truly unique and original experience, the fruit of the work of our Videlio-Scenotechnique teams.<\/p>\n<\/div><\/div><\/div><\/div><\/section>

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Discover our Scenotechnique expertise<\/a><\/div><\/div><\/div>
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THE CHALLENGES<\/h2>\n
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The aim of this unusual installation is to offer visitors to the Westfield Les 4 Temps shopping center an innovative, entertaining and immersive experience. This type of screen will broadcast artistic content to take the audience on a journey, re-enchanting the customer experience, as well as advertising films.<\/p>\n

The main challenges for Videlio on this project were, on the one hand, the architectural work on the structure and its installation in the building, and on the other hand, the night work, which was compulsory and necessary in order not to disturb the retailers, as the shopping center is open every day, all year round.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div><\/div><\/div><\/section>