HOW TO ENHANCE A SPORTS EVENT, BOTH ON LOCATION AND ON THE WEB ?
Since the dawn of time, sports has been part of our lives, both collectively and individually. It is an activity which one practises or watches with passion and enthusiasm. Indeed, if there is an event which unites crowds since centuries i’ts sports. Whatever the discipline, sports are a true federating element. In France, the birth of sports competitions go back to the gallo-roman age and became increasingly democratic in the middle ages. A cornerstone in the history of sports was the creation in 1896 of the Olympic Games in Athens, formerly named Games of the first olympiad. They lasted nine days during which 241 athletes competed in nine disciplines rewarded by 122 medals. Over time, the sports disciplines have hugely evolved, nevertheless the tradition of the Olympic Games has managed to cross the years and remains today the most watched sports competitition throughout the world during the summer season.
Today, a great variety of events and competitions take place all year round : Formula 1 Grand Prix races, the Superbowl, the Tour de France… every taste is catered for. The manner in which we enjoy sports has also known many evolutions. In previous times, the only way to experience the show was to go on location at the heart of the stadium but slowly the advent of television profoundly modified the following of sports events. Nowadays, there is no need for a trip to the stadium to see the competition, all that is required is to switch on one’s television receiver. The development of technologies has completely changed how we experience sports encounters both in the stadium and from afar. A new degree of experience is now possible via the Internet and social networks as events can today be followed live on FaceBook.
But then, how can we ensure the viewer experiences an unforgettable moment both in the stadium and in front of his home screen ?!
THE DIGITAL AGE COMES TO THE SPORTS VENUE
In this era of new technologies and digital age, stadiums face new challenges and expectations from the audience during sporting events. The visitors must live a truely unique experience filled with emotions. The stadium 2.0 places the client at the heart of its strategy by offering an interactive experience enriched by shared contents. To make the audience live an exceptional sports moment, there are many tools and technologies available; oversize screens, lighting effects, sound systems, every item is important. Today sports venues go even further with connected stadiums, the use of drones, wi-fi networks or connected animations…
One of the great revolutions of these recent years is the Social Wall, a digital display wall showing posts from several social networks in a single and same space. It allows the viewing of live information streams and every viewer can see his message displayed before the entire audience during 6 to 8 seconds. The device considerably encourages audience participation and increases visibility of the event on social networks. The Social Wall brings a genuine new experience both to the spectators at the event and to those following it anywhere else in the world.
USE OF WEB STREAMING
Streaming is also an excellent tool to reach a wider audience beyond a sports venue. Indeed, in recent years live video streaming has become very popular and a must-have for any major sports event. Its importance has grown so much that during the 2 weeks of the Rio Olympics in 2016 FaceBook Live recorded a total of 285 million individual viewer connections around the world (live video and on-demand streaming). Live viewing allows to give an event far greater coverage as it is possible to tune-in from anywhere in the world and it can also be shared over social networks, partner web sites and organiser web sites. The possibility for Internet viewers to comment in real time and reply to posts from other followers further contributes to enhance the event by their interactions and to develop a community of fans.
PRODUCING DAILY HIGHLIGHTS
In addition to streaming which is an excellent tool for bringing competitions to Internet viewers, producing daily highlights is also very desirable for these kinds of events. This technique consists in continuously taking photos during the event then to post afterwards an edited highlight on social networks. The daily highlight gives the opportunity to those who couldn’t follow the live streaming to experience the important actions of the day and behind-the-scene activities of the competition. In order to illustrate the above, we will describe some of the recent sports competitions where VIDELIO – Events brought its know-how to the organisers in order to fulfill their goals.
- Paris candidacy to the 2024 Summer Olympics :
In order to uphold the Paris proposal to the 2024 Summer Olympics, the Paris Town Hall organized three olympic days, each one more daring that the previous. The candidate city took up the challenge of installing a floating athletics track on the river Seine. At the same time, ten activity areas were installed, offering visitors a chance to take their first steps in some thirty different sports categories. PR agency UBI BENE relied upon VIDELIO – Events technical expertise to give all the Parisians supporting the city’s candidacy to the games the possibility to follow the activities taking place at the various locations of the event. To ensure coverage, several camera operators using wireless units moved around the entire venue shooting the highlights. The various feeds were then displayed on several large screens at different site locations via a production desk and RF intercom links.
- V by V Sports :
VIDELIO – Events assisted V by V Sports to cover all the races of the competition. We were in charge of production for live viewing on the screens throughout the venue as well as Internet streaming over the V by V Sports web site. A VIDELIO production van was used for each competition. The Endurance Series race which took place in Portmao (Portugal) from april 28th to 30th marked the beginning of a blossoming partnership. On this occasion, the VIDELIO production vehicle took to the road for the first time on a racetrack to cover the event with 13 hours of live coverage on the first day and 8 hours on the second.
- Nice Tennis Open championship :
The VIDELIO – Events teams of our Marseille office were on the tennis courts to produce the footage for international television networks. They also simultaneously produced live broadcasts for BeIN Sport of every game during the entire week with commentator positions and a production set for before/after game commentaries.
- Mondial du vent :
For the 20th anniversary edition, VIDELIO – Events assisted the event organiser in order to offer TV viewers and Internet audience the best shots of the sports competition. We were in charge of production using a variety of tools ; HD and SD cameras, slow-motion replays, Go-Pro cameras and aerial shots to supply raw footage for daily highlights and television networks. At the venue site, the various contents were displayed on a very large 10 square meter screen mounted on a trailor.